Dunkin ‘Donuts Apologizes to Liverpool After Tweak Emblem Club
Jakarta – Dunkin ‘Donuts, one of the official sponsors of Liverpool, should catapult apology after fiddling with the symbol of Liverpool in a promotion via Twitter.
In the logo change, Dunkin ‘Donuts change the picture above the Shankly Gates with the club logo image donut and cup of coffee. In addition, the words “You’ll never walk alone” beneath replaced so the slogan “America runs on Dunkin ‘”.
Already then the eternal flame, which is dedicated to the victims of Hillsborough, on the right and left shield in Liverpool logo replaced with a cup which apparently contains a milkshake.
It then invites criticism and resentment from the Liverpool fans. The existence of a milkshake replace presence eternal flame, which began to be pinned to the club crest in 1993, specifically assessed as an insult to the victims of the Hillsborough tragedy.
Aware of the mistakes they make, Dunkin ‘Donuts was immediately remove the booms. Company announced a partnership worth millions of pounds to Liverpool in January 2014 and it also throws an apology.
“We apologize for the insensitive tweet us in a LFC themed promotion that gave rise to the club crest,” said Dunkin Donuts as quoted by the Liverpool Echo.
“As a partner LFC, we do not intend ugly, especially against the club. We’ve revoke tweet it and instantly put the promotional campaign,” continued the statement.